A new Lolë
brand store offering women's athletic wear will open soon in East Grand Rapids thanks to local athletic store Gazelle Sports
. The shop is only the second Lolë shop in the United States for the Montreal, Canada-based brand.
The store is under construction in the former Smooch Beauty Boutique space at 2213 Wealthy St. SE. Lolë, which stands for Live Out Loud Everyday, approached Gazelle Sports to open and operate the store.
"Lolë is one of the brands Gazelle Sports became familiar with five or six years ago, and it aligned very, very nicely with our female clients," says Gazelle's Director of Retail Stores Nancy Greer. "We have continued to grow and develop that line, and when the opportunity came, they approached us to talk about opening the store."
Lolë's only other U.S. location is in Salt Lake City, UT.
Beyond offering women's athletic apparel and shoes, the shop aims to partner with local fitness studios, yoga studios, personal athletic trainers, and nutritionists to offer weekly athletic clinics and classes geared to improving women's health.
Greer says Gazelle is not ready to announce who those community "ambassadors" are, and is still working to seal the deal on the final relationships. She did say that Gazelle seeks 12 ambassadors throughout Greater Grand Rapids to hold the events at the Lolë store, events at their own studios, and larger community-wide events at offsite locations.
The store will open at the end of March or first part of April. Gazelle seeks 12 part-time retail associates to operate the store. For more information, contact Gazelle Sports.
Writer: Deborah Johnson Wood, Development News Editor