Keith Brophy is a very enthusiastic about the future health care solutions that are being developed in West Michigan as the result of the "energy of the medical mile" and the application of technology.
Brophy is especially enthused when there is an extremely compelling business model when the ability to operate a profitable and sustainable business is combined with a product and service that will be touching lives.
Brophy, a veteran of the west Michigan technology scene is CEO of Ideomed and is very excited about their first product,
Abriiz.com, an online platform and mobile application that Brophy states is "the world's first holistic pediatric asthma solution".
Concerning asthma, Brophy cites several statistics; it's the number one pediatric condition with over eight million cases in the US. There are over two million emergency room visits due to asthma and over four thousand deaths.
"The interesting aspect about asthma is that is often challenging for parents and kids to weave daily adherence to prescribed medication into their lives. By some research, over fifty percent of emergency room visits could be prevented if the patient had taken medication".
Through Abriiz, registered users will have access to both a web-based platform and mobile application that will assist in reminding users about their medication needs along with providing an ongoing record for caretakers.
Several of the online components of Abriiz are still evolving and Brophy states they are would like get more feedback from families that have children with chronic asthma. Brophy asks for families to contact him at
[email protected] for more information on this program.
Source: Keith Brophy, Ideomed
Writer: John Rumery, Innovation and Jobs Editor
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