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Innovation & Job News

Steel River: Fitness and growth


Hacking: when we hear that word we think of fingers typing furiously on a keyboard in an attempt to gain entry to a network full of sensitive information. Rather, like many other words, the definition of hacking has changed with time. 
 
Hacking now speaks to a method of gathering readily available resources to create a working solution to a problem. If you know what it means to “MacGyver” something ,then you know what it means to hack something together.
 
Taylor Wieck founded Steel River fitness as a way to hack his life back together by bringing his passion for fitness to life. From working in manufacturing, to direct sales, to fitness, Wieck has hacked together an active and purposeful life for himself.
 
 “Steel River was born out of a need for fitness and health to be relatable and easily understood," says Wieck. "My personal brand of training creates results by combining effective and challenging workouts with lifestyle coaching. Health and fitness is a true passion of mine. Before I found the gym I was socially awkward, in awful health, and was headed towards an early grave. One morning I woke up and just felt absolutely terrible. I could hardly breathe and felt completely drained. This continued for weeks and I simply decided enough was enough. I dove headfirst into every bit of knowledge I could find regarding exercise, fitness, health, lifestyle changes, and hacking your own mentality. The fitness field became a forge for all my passion and gave me purpose.”
 
Entrepreneurial businesses do not happen overnight and require long hours of work just to get the working plan off the ground. Even before a business plan is executed, there comes the mental preparation an entrepreneur must go through before arriving to their idea.

Wieck adds, “I was allowing myself to take the easy way out by not working with people and I wasn't getting anywhere because I wasn't actually in the field I dreamt of being in. I knew I needed to get better at working with people and wanted to take on fitness full time, so I did what any young adult with a trial by fire mentality would do. I jumped from factory work straight into direct sales. It changed my life. I started as a sales rep for a gym while finishing up study for my NASM CPT exam. At first I was terrible! A lack of social skills will do that to you. After I got past the first month I started to catch on and developed an honest love for bringing people into the place I loved most, namely the gym.”

A local group has also been hacking education for more than two decades. Currently located on the west side of the city, The Geek Group is a deceptively large makerspace, studio space, and learning center for the whole city. Wieck was familiar with the group and tells us how he became more involved.

“I originally approached the group with the intent to volunteer as the on-staff personal trainer. Something unexpected happened. I fell in love with the place. I decided that I would take what I knew about sales and communications and apply it to this non-profit that brought so much to the community. I worked full-time at the gym and on my personal training skills while also volunteering in public outreach and membership services for The Geek Group. This opportunity to work in two different worlds helped me to build a blended and balanced set of skills that improved my performance in each.”

Although the space is physically located on West Leonard, that does not limit its staff involvement as Wieck tells us “Our team is built of over 25 staff members across the globe who have experience in areas that include manufacturing, higher education, social work, electronics, engineering, programming, carpentry, and hospitality. Between all of us we are able to assist people in both identifying their goals and reaching them.” This ties well with what Wieck has come to make of his career, where he helps his clients reach their fitness goals, and helps his fellow members at The Geek Group to accomplish their learning goals.

The Geek Group is always in search of new opportunities to give back to the community as well as programs to further educate their members. Wieck adds, “We are in the middle of a three-year rollout right now for providing direct vocational access to West Michigan. We want to fully expand out our programming to cover the industry's growing the most locally, and give individuals the strongest opportunity to excel in those areas.”

The Geek Group has amassed a large collection of tools, expert staff, and it is always seeking to add diversify their member base. The group understands that innovative solutions come from teams with a diverse makeup, be it in age, career type, gender, culture, or background.

When asked what is next for his business venture Wieck adds  “As Steel River grows and develops my intent is to reach a larger crowd through social media and online video while continuing to build my skills at The Geek Group. My mission is to truly create an impact in people's lives through both fitness and personal growth, which means also helping people to seek new skills and trades. I intend on building my brand through the principals I've always pushed myself to uphold. Honesty, confidence, communication, and passion. Steel River will not only be a local fitness brand for Grand Rapids but a nationwide solution to lifestyle coaching and personal development.”

You can learn more about The Geek Group’s mission and current projects here and find Wieck at the space ready to help you with your fitness and learning questions.

Wieck can be found on Instagram @steelriverfit. If you wish to reach out to fulfill your fitness goals you can reach Wieck via email at steelriverfitness@gmail.com!

Ken Miguel-Cipriano is Rapid Growth’s innovation and jobs editor. To reach Ken, you can email ken.miguel.cipriano@gmail.com or follow him on Twitter and Instagram.
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