Hudsonville Ice Cream gets a new strategic partner

Hudsonville is expanding its expertise to frozen yogurt, thanks to a new deal with TCBY.

According to the story in the Holland Sentinel:

Hudsonville has begun producing TCBY's premium hand-scooped frozen yogurt. Financial details of the agreement were not released.

TCBY's main product is a soft serve product that's billed as healthier than most other frozen treats. But it also produces about 18 flavors of a harder, hand-scooped frozen yogurt, with the natural texture and classic presentation of creamy ice cream, according to the company.

You can read the entire story here.

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