I am responsible for coordinating the credit union's internal and external marketing, advertising and member development functions. I am also responsible for promoting and implementing products, services and benefits of the credit union to members, potential members, and coaching team members on cross-selling of services.
My principle duties include: Advertising/Marketing/Business Development. I Coordinate promotional efforts for the credit union, including promotional material for statement mailings: preparation of quarterly newsletter; content and printing or credit union literature; and relationships with sponsoring organizations. Assist with member annual meeting promotion.?I orient/update staff on new marketing programs, develops educational and promotional materials for staff use, trains staff on cross-selling of services, in displaying materials, and in credit union history, philosophy, organization, by-law requirements, and operational procedures. I am responsible for programs relating to product and corporate images building. Coordinate public relations activities. Periodically visit member work units to promote and market the credit union. I am a liaison with data processor. Work with data processor for all computer / printer hardware issues and all software upgrades. I recommend new equipment purchases to management for approval. I develop business plans for new services for recommendation to management. I coordinate miscellaneous supplies for all branches. I am in charge of understanding of compliance related issues, specifically BSA/AML and OFAC, as well as brand development, web site traffic growth, develops brand strategy and statistics reports. I am also in charge of strategic consulting, including business plan, F.O.M & sales strategy development.