The recent merger of Triangle Productions and Postworks Michigan has created a new media production company in Grand Rapids,
1041EAST, a name derived from the company’s location, 1041 East Fulton. The merger relocated a handful of employees from Cascade to an urban business district at the former Triangle Productions location.
In 1987, after working together at another company, Larry Melton and Ralph VanKuiken struck out on their own. Melton founded Triangle Productions and VanKuiken founded Postworks Michigan.
Since then, the duo found themselves collaborating on countless projects, with Triangle shooting and producing photography and video projects, and Postworks turning them into interactive or online streaming media.
The communications industry has changed so much in the past decade, remarks Melton, that one company can handle everything from ideation to launch. There’s no longer a need for separate entities to do production and post-production work.
Combining the two companies streamlines processes for clients who want online media, streaming web video, animation, and traditional broadcast and corporate videos. Those clients include Amway, Details and Spectrum Health.
Melton and VanKuiken revamped the building’s interior to accommodate more employees and equipment. Three smaller rooms are now one large collaborative area where the graphics designers work, and an existing photo and video studio will be updated.
VanKuiken says that, for him, having a larger number of creative people to collaborate with is inspiring. He adds that the new location puts the company closer to clients, making it more convenient to do business.
Source: Larry Melton, Ralph VanKuiken, Terrie Lynema, 1041EAST
Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].
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