EarthTronics will be settling into its new global headquarters in downtown Muskegon by the end of the month.
Located on the third floor of the Hines
Building, 380 Western Avenue, the 10,000-square-foot space will provide
offices for administration, engineering, research and development and
customer service.
EarthTronics owner and founder Reg Adams said he chose the Hines Building as a way to support the city’s redeveloping downtown.
“We like to think of it as an anchor for downtown Muskegon businesses,” Adams said.
EarthTronics develops energy efficient
lighting and electronics for retail stores and commercial dealer
distributors. Wind and solar energy products are next on the company’s
list, according to Adams.
“We develop strictly high-end
products,” he said. “If it comes with the EarthTronics name on it, it’s
the latest in energy-saving technology.”
EarthTronics began at Grand Valley State University’s Michigan Alternative and Renewable Energy Center’s
economic development incubator in January 2007. Now, with its global
headquarters anchored in West Michigan, the company is expanding its
market to include North America and Europe.
Clifford Buck Construction Company of Muskegon built the LEED-certified Hines Building where EarthTronics is leasing the top floor.
Source: Reg Adams, EarthTronics
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Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].
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