West Michigan design powers Chervon North America and their line of battery-powered lawn equipment

In an unforgettable 1976 movie scene, Howard Beale famously declared "I'm as mad as hell, and I'm not going to take this anymore!"

The Grand Rapids company behind EGO, an innovative line of battery-powered yard and lawn equipment, is pretty confident that consumers are feeling the same way about their gas-powered mowers, trimmers and blowers.

David Allan, VP of Product Development, says that the market is more than ready for a cleaner, quieter but powerful line of lawn equipment. "Gas is just messy," he says. "Consumers are looking for something better." Allan says with the development of new battery technology, their EGO brand of lawn equipment is now as powerful as gas-powered equipment and, most importantly, much quieter and cleaner.

After primarily being a firm that designs and makes lawn equipment for other companies, EGO is Chervon North America's first brand of their own. Their initial line of products can be viewed here. They are also in the process of launching another brand called HammerHead (http://hammerheadtool.com ).

Allan is not the only person touting EGO. The New York Times and several other consumer review sites have been bullish about the product line.

Chervon North America's corporate headquarters is located at 120 Ionia St. SW #102. The office handles creative services, industrial design, customer support, and general North America support. Since opening the offices, the company has grown from a team of five employees to 29 and maintained strong connections with the local design community, especially Kendall College.

You can connect and learn more about the EGO line of products on Facebook and YouTube, where they host over 58 Grand Rapids-produced videos to demonstrate the products. You can also visit their website here.

Writer: John Rumery, Innovation and Jobs News Editor