GRAM hopes new doors will draw new shoppers

The Grand Rapids Art Museum (GRAM) hopes to draw more shoppers and tourists to their gift shop and lounge with new doors. 

According to an excerpt from the article:

The new entrances are aimed at improving access to the gift shop and guest lounge after a recent study by a retail consultant concluded shoppers were not aware they could enter either space without paying admission fees to the museum, according to a request by the museum.

Read the complete story here
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.