AirTran's recent announcement that it will soon serve the Gerald Ford International Airport has given the region another advantage to attract national business conferences.
According to excerpts from the story:
The only way for Grand Rapids to grow its meetings and conventions industry is for it to play at a national level. To do so requires the region to raise its brand awareness, but also make it easy for visitors and conventioneers to get to town.
In that sense, the Grand Rapids/Kent County Convention and Visitors Bureau's job should be somewhat easier now that AirTran announced that it would begin serving Gerald Ford International Airport starting in May. AirTran's arrival will bring a much-needed low-cost networked carrier to the region, as well as place downward pressure on the price of all fares, according to airline and airport officials.
Read the complete story
here.
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