Klingman's Furniture has turned to a novel way to market its coupons by becoming the first Grand Rapids-based company to turn to the iPhone application Yowza, a coupon-generating site created by the star of NBC's "Heroes," Greg Grunberg.
The Los Angeles-based actor says the free application differs from other coupon websites in that it's a location-based system, noting that 15,000 merchants have signed with the company.
According to excerpts from the story:
Pull up Yowza when you are somewhere in Grand Rapids, and you'll find Klingman's coupons for $150 off any Lane Sofa and 10 percent off youth furniture. The app also has deals from retail chains Pier 1 Imports, Sears, Finish Line and Guitar Center.
"It's obvious that technology is changing the whole game when it comes to attracting and retaining customers," said Ryan Kanis, vice president of merchandising at Klingman's.
"When we saw Yowza, we felt it was a perfect way to draw new customers to our store while offering our current customers a service that no other furniture retailer in this area is offering."
Read the complete story here.
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