Michigan's inaugural national tourism ad campaign positions the state
to attract tourist dollars in a tight economy. Experts predict that
consumers' need to curtail vacations means families will still travel,
but not far from home.
According to excerpts from the story:
NEW YORK -- With Memorial Day just over
a month away -- kicking off the season for that all-American pastime,
the family summer vacation -- many state tourism offices are clamoring
for the attention of would-be travelers in the face of a still-dark
economic outlook.
California and Michigan are positioned well this year…
For
the first time, Michigan launched a national campaign, a $10 million
network cable buy to run in April, May, and June to reach new markets.
Going out to the national market is necessary because Michigan's
in-state market is "soft" due to the collapsed auto industry, said
George Zimmermann, VP for Travel Michigan at the Michigan Economic
Development Corp.
He added that in the past five years, for
every $1 the state has spent on tourism advertising, it has received
$2.86 back in taxes from out-of-state visitors.
Read the complete story here.
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