A Home Organization company has plans to expand its web presence and market by building up its E-mail bank. Creative methods of getting people to subscribe are whimsical, yet when new subscribers sign on the company will make serious donations to further awareness of two breast cancer and heart disease in women.
According to excerpts from the story:
ORG -- a company that manufactures a complete line of home organization products wants to build its E-mail bank. The company is using social marketing strategies that enlist the involvement of internet users and tie the addition of each new E-mail address with a donation to either breast cancer awareness and early detection or screening women for heart disease.
The idea is to "catch" people through websites focused on two ORG senior managers -- one whose job is tied to her success in gathering 20,000 E-mail addresses of people interested in getting organized.
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