Pure Michigan campaign drives record numbers of travelers to web site

Experts say that 65 percent of people who visit Michigan’s tourism web site visit the state, spend money, and provide a vital boost to the economy, and that’s promising after the state tourism site logged two record-breaking days of traffic.

According to excerpts from the story:

On the heels of announcing a new record for traffic to the Michigan tourism Web site, michigan.org, the record is broken again. Two days after Monday's record volume of 57,432 user sessions, Wednesday's traffic to the site was up 24 percent over Monday's levels. Wednesday, June 25 set a new record for volume on the site with 69,573 visits and 39,777 click-throughs to Michigan tourism industry Web sites, the biggest single day in the site's history.

"Obviously, our Pure Michigan marketing effort is rapidly building momentum and is driving a record number of potential visitors to michigan.org," said George Zimmermann, VP of Travel Michigan, a business unit of the Michigan Economic Development Corp.

Read the complete story here.

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