Pure Michigan sells Great Lakes tourism to international market

The push to bring out-of-state travelers and their wallets to Michigan reached beyond U.S. borders this week when a state tourism official played host and tour guide to a cadre of European travel agents in hopes of encouraging overseas travel to the state.

According to excerpts from the story:

The drive to bring more visitors to Michigan has gone international.

This weekend travel agents from England and Germany stopped at Meijer Gardens in Grand Rapids to check out Pure Michigan.

Their guide was a state tourism official who took them more than 1400 miles around Michigan in about four days.

Read the complete story here.

Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.