The success of ArtPrize nearly overwhelmed some downtown Grand Rapids businesses, but the savvy owners turned things around and now plan to make next year even bigger, better and more profitable.
According to excerpts from the story:
After years of complaints about events that draw thousands but do little to boost businesses, ArtPrize was an unprecedented success for downtown Grand Rapids. Some shops saw sales triple. Restaurant owners found themselves busy on days when they normally would be closed.
Even commercial real estate agents got a few calls from potential tenants. Organizers credit the openness of the event with its success. Those who decided to take part could do so any way they chose.
“The success of ArtPrize as an event has rested on the shoulder of anyone who has stood up to participate,” said Bill Holsinger-Robinson, director of ArtPrize. “That is one of the key reasons why it has exploded.” With that in mind, The Press interviewed businesspeople, ArtPrize organizers and public officials about the lessons businesses can learn from this first-time event.
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