The pairing of innovative software developed by a Grand Rapids firm with the visibility of a Michigan construction news service has launched building contractors into the digital world of online social networking. The result is marketing exposure they haven’t had before and the opportunity to grow their businesses, and quite possibly, jobs.
According to excerpts from the story:
It seems we’ve put the days of hand shake-contracts and word-of-mouth marketing behind us. As society moves into the paperless age of information and digital communication, business savvy construction companies are learning the importance of using the internet as a valuable marketing tool.
One West Michigan company claims to have a solution to help smooth the transition for construction companies. Construction News Service of Michigan, Inc. publishes early-phase, online and hard-copy construction news, weekly. According to CNS CEO, Heather Monroe, recent discussions at ASAWM meetings regarding how to assist subcontractors in utilizing online marketing and applying best practices has led them to team up with Ascribe™; an internet-based construction project portfolio manager & online social network.
Read the complete story here.
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