While most homebuilders in the state are struggling through work slow downs, downsizing, and even bankruptcy in the sluggish housing market, one Holland company has differentiated itself from the crowd and the payoffs are measurable.
According to excerpts from the story:
Differentiation can be the key between sinking and swimming. And Bosgraaf Homes is swimming.
In a market often associated these days with words like “slump, slow and stand-still,” the 30-year-old construction company has taken new measures to ensure success.
“In the last few years, the sales process has become much more of a counseling transaction,” Bosgraaf Homes President Mike Bosgraaf told MiBiz.
The company’s inventory is at the lowest level Bosgraaf has seen in 10 years.
Read the complete story here.
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