Grand Rapids’ own Boxed Water is Better made Fast Company’s short list
of eco-friendly bottled water alternatives, ranking right up there with
industry leader PepsiCo.
According to excerpts from the story:
Bottled water companies have been
struggling with a backlash against their products because of energy and
health concerns, but they're not going away. At least the innovation
these days seems to be focused on improving the impact bottled water
has on the environment rather than merely in its marketing claims.
Startups
are getting in on the act as well. A company called Boxed Water is
Better is producing, as the name implies, boxed water. BWAB ships
unfilled recylable containers to the water source in an attempt to keep
pollution level low, and it donates 20% of all profits to world water
relief and tree reforestation organizations.
Read the complete story here.
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