Hot trends toward social media has colleges and universities running to keep pace as would-be students mine the web for connections to their areas of interest. One West Michigan school aims to develop trust among those prospective students through social marketing.
According to excerpts from the story:
Members of the Davenport University communication department wanted to find the best way to connect to students — as well as possible new recruits, so they decided to take their efforts where they would have the best outcome: online. With the staggering growth of social networking sites, Davenport saw the need to dive in and hire someone to manage the university's social marketing efforts.
"This person is going to implement, advance and measure Internet communications and social media for the university," said Kathleen VanderVelde, director of university communication. "It's going to be much broader than just social media, but their first priority will be developing social media initiatives and measuring them."
Read the complete story here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.