The crux of all design is problem solving, and connecting design students with a nonprofit with an economic development bottleneck was the focus of a recent immersion project.
According to excerpts from the story:
What do you get when you link cross-disciplinary design students with a nonprofit organization to help in problem solving and identifying new opportunities?
That's what the Design West Michigan advisory board wanted to find out. Their quest was realized in a collaborative design project involving Kandu Inc. and Kendall College of Art and Design.
The idea for the project, said John Berry, executive director of Design West Michigan, was to find examples of how design thinking could be applied to help various organizations meet their existing needs and identify growth opportunities, thus exposing more groups to the role design plays in economic development.
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