According to excerpts from the story:
The soul of the Creative Class that so many communities lust after is being fed in downtown Grand Rapids.
The Hanon McKendry advertising agency — which most recently made news by landing the Rayovac Batteries account and launching a multi-media campaign involving Green Bay Packers quarterback Brett Favre — is one of the top five agencies in the U.S. for nonprofit work. Fifty percent of its clients are in the nonprofit world. That is why Jim Hanon and Bill McKendry started the agency in 1994.
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