Muskegon's Holiday Inn shines with $2M upgrades and upscale hospitality

As part of Holiday Inn's $1 billion rebranding campaign, the downtown Muskegon hotel now shines with $2 million in upgrades, transforming it to an upscale conference and convention facility on the harbor.

According to excerpts from the story:

…The local Holiday Inn has been refurbished with more than $2 million in improvements as America’s iconic hotel chain embarks on a $1 billion worldwide rebranding campaign. The most visible changes are new signs, showing off the new Holiday Inn logo, but there has been plenty of work done inside the eight-story, 201-room hotel.

The owners from Southeast Michigan, including General Manager Gamal Elkhouly, purchased the downtown hotel in 1999. They kept the Holiday Inn flag with $2.5 million in improvements at that time. The owners’ current reinvestment in Muskegon is a vote of confidence in the downtown’s future.

Read the complete story here.