Downtown Zeeland continues to reinvent itself as new shops open their doors, revitalizing the central business district. A new specialty shop adds artisans and goldsmiths to the eclectic mix.
According to excerpts from the story:
ZEELAND -- Even in tough economic times, Sheryl Silva said people are willing to pay more for custom-designed jewelry. "People want unique, custom, one-of-a-kind pieces," she said. "That's where the market's headed." Press Photo/Mark CopierJohn Silva and his wife, Sheryl, owners of J.P. Gems & Jewelry shop in Holland, have opened a new shop, Silva and Son Jewelry & Collectables, 136 E. Main Ave. in Zeeland.
The success Silva and her husband, John, have had in creating and selling custom jewelry, particularly gemstone jewelry, have moved the couple ahead of schedule in their business plan.
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