One longtime local grocer/retailer continues to find new ways to connect with shoppers. A new partnership with a nationally renowned home décor and gardening expert sets a new trend for the mega merchant.
According to excerpts from the story:
Katie Brown, author, syndicated columnist and host of "Katie Brown Workshop" on PBS, is partnering with Grand Rapids, Mich.-based retailer Meijer to serve as the company's "Home Solutions Advisor." The announcement was made today by Dave Clark, vice president of brand and product development at Meijer.
In her new role, the author and charismatic TV host will help develop new product lines for Meijer and help spearhead a number of efforts designed to provide Meijer shoppers with practical and easy-to-follow solutions to projects in and around the home.
Read the complete story here.
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