Today’s college graduates can live anywhere they choose, and the most talented are choosing to live in vibrant, clean cities that offer housing, entertainment and transit options; but the tough competition for attracting these educated workers runs nationwide. So what does West Michigan need to do to win over tomorrow’s leaders?
According to excerpts from the story:
As millions of baby boomers approach retirement, employers know they need to fill the gap with boomer kids, often called simply "Millennials." The question now is how Michigan accomplishes that.
"The challenge with this generation is they're more mobile than the rest of society," said Carol Coletta, president of CEOs for Cities. "Those with college degrees are even more mobile."
The problem is that every area of the country is competing for this work force. According to Coletta, only 16 of the top 50 metro areas gained 25- to 35-year-olds between 1990 and 2000.
"So we had 16 winners and 34 losers, which is not good," she said.
Read the complete story here.
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