Tourists bring a lot more than noisy kids and a yen for relaxation when they visit Michigan; they bring money, and that translates to more new jobs, new businesses, and increased tax revenues for the state. And that’s why the state’s most successful tourism campaign is going national to attract even more visitors and boost the state’s economy.
According to excerpts from the story:
LANSING — People nationwide will see Michigan’s woodlands and coastlines next year, without having to travel farther than their TV sets.
That’s because the state’s Pure Michigan Campaign will unleash a barrage of promotion nationwide next spring, including cable TV ads in all 50 states, thanks to an increase in state funding for tourism promotion. Members of Michigan’s tourism industry say that marketing the state nationally will help boost its slumping economy.
Tourism, Michigan’s third-largest industry behind manufacturing and agriculture, hasn’t received the same level of state support as the other two, said Steven Yencich, president and chief executive officer of the Michigan Lodging and Tourism Association.
Read the complete story here.
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