The Downtown Alliance launched a new marketing campaign for Center City. They hope the “Keep it a secret” slogan will attract people to downtown Grand Rapids.
According to excerpt from the story:
"It conveys quiet confidence and uses the fresh, memorable, tongue-in-cheek phrase to entice people to learn more," said board chairman Kurt Hassberger.
Members of the Grand Rapids Downtown Alliance say they wanted something different and memorable and they think people will react positively. They think the brand will create interest and be thought-provoking.
The $82,000 price tag for the entire campaign is funded through the Downtown Improvement District. Taxes are collected specifically from downtown business, and that money is used for improvements and to promote downtown.
Full story here.
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