Getting one’s goods on popular television shows like Extreme Makeover Home Edition and The Office is a commercial coup for West Michigan’s furniture industry. Becoming a filmmakers prop source is one way these companies get their products to market.
According to excerpts from the story:
Every Sunday evening, millions of people watch Extreme Makeover Home Edition and see at least one Howard Miller clock. When Donald Trump's apprentices entered the New York City boardroom each week, a Howard Miller floor clock decorated the scene.
Product placement is hard to measure, but effective, according to three western Michigan manufacturers.
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