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From Heartside to West Side: Adtegrity moves digital ad office to space above The Knickerbocker


Currently housed in a downtown office suite at 38 Commerce Ave. SW in Grand Rapids, the upcoming move to a bigger and better office space on the city’s west side makes sense for Adtegrity, the digital advertising company whose CEO, in part, defines its brand by its innovative culture. 

“Our business demands that we stay ahead of trends,” says Scott Brew, the CEO of Adtegrity who founded the company in 1999. “Our culture is one of constant innovation, and this move reflects that.”
 
Located in the third and fourth floors of 417 Bridge St. NW, above New Holland Brewing The Knickerbocker, the 20,000-square-foot office space features large windows with views of Grand Rapids' west side and downtown and a private outdoor patio facing Bridge Street.

Developer, builder, and current manager of the facility at 417 Bridge St. NW in its entirety, Rockford Construction will complete a custom build-out of Adtegrity’s new space, with Lott3Metz signed on as the project’s architect. 

“Rockford has been a great partner in helping us find the perfect location that will accommodate our growth,” Brew says. “The west side is extremely walkable and friendly, and is home to great companies. We are looking forward to being a part of the neighborhood and adding to its energy.”

Mike Mraz, Managing Partner of Real Estate Development at Rockford, says Adtegrity’s addition to the west side makes sense with other recent and upcoming developments along Bridge Street, including the new retail space of Michigan-themed apparel company The Mitten State; Asian-fusion restaurant Ando Asian Kitchen; and Rockford’s own new mixed-use apartment community, Barley Flats. 

Increasing activity on Bridge Street, Mraz says, was one of Rockford’s main goals from the start of its investment efforts on the west side. 

“To be able to welcome outstanding retail and restaurants to the corridor, add additional housing options through Barley Flats, and to work with Scott and his team at Adtegrity to create an office that meets their needs is very exciting,” he says. 

Specializing in working with small- to medium-sized agencies and businesses, Adtegrity offers managed digital advertising services and display ads that include things like banners, mobile ads, and video ads on websites and devices, with ad delivery to 97 percent of countries across the globe. 

When it opens in June, the new Adtegrity offices will be new home to Adtegrity’s 40-person staff, who operate under the organizational goal of being a digital solutions provider that “does things differently: to learn more, to be better, and to grow as a company to offer a better customer experience…By fostering a community of people who are dead-set on service — to clients, co-workers, and to communities,” its website biography reads. 

“So much of what has allowed our company to be successful is our people,” Brew says. “For our team to be in a dynamic space that supports creativity is key.”

Written by Anya Zentmeyer, Development News Editor
Images courtesy of Adtegrity/Rockford Construction
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