Humanity Boutique: MoDiv helps make a dream come true

The five female members of the six-person Hunt family have long dreamed of owning a boutique together in the Grand Rapids area. All have a passion for fashion, and each excels in different areas of the retail realm. After 10 years of dreaming and planning, the Hunt women took the final step toward realizing their dream.

It was MoDiv's (Shops @ Monroe Center & Division, 40 Monroe Center NW) smaller, interchangeable spaces and short-term leases that enabled Deborah Hunt and her four daughters to open their shop, Humanity Boutique, in late March 2013.

Humanity Boutique's goal is to provide clients with distinctive, modern apparel and accessories at affordable prices. Styles are not re-ordered, so get 'em while you can -- once it's sold out, it's gone for good. That way, the store's stock stays fresh with new styles arriving weekly -- the better to keep up with the fast-paced and ever-changing world of fashion.  

Look closely at the shop's logo: letters H-U-N-T are highlighted to bring attention to the last name of the mother-daughters team. Inside the store is an array of clothing, accessories, and jewelry that bring a singular edge to women’s fashion.
Daughter Courtney purchases products with one of her sisters and often tends to the store with her mom. Her sisters take care of the behind-the-scenes work, including accounting, purchasing, social media, and website updates.

The Hunt women will strive to build their clientele, learn what delights their customers, and offer unique and edgy pieces.

Source: Humanity Boutique website
Writer: Victoria Mullen, Do Good Editor

Images: Courtesy of Humanity Boutique
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