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Blaquebox - A new way of #buyingBlack and boosting the economy for all




As Black Entrepreneurship month wraps up, we want to share with you another way members of our community are addressing lack of economic capital and empowering their communities through something as simple as a “Blaquebox,” a subscription box of products sold by black-owned businesses delivered to your door in a black box.

Sonja Forte, resident of Grand Rapids and founder of “Blaquebox,” is using her entrepreneurial skills to build wealth within the black community while creating an easily accessible opportunity to buy from black-owned businesses. According to Forte, the long-term impact for the Blaquebox is a mindset change.

“Unfortunately, Black people have been told and often times, convinced that they are subpar, unworthy, not enough, and incapable. The goal is to restore and rebuild confidence, pride, and faith in our community. The mindset change will spill over to the economic arena,” says Forte.

According to a 2015 study from The Pew Research Center, based on an analysis of the U.S. Bureau of Labor Statistics, black individuals earn about 75 percent of what white individuals earn per hour. In other words, for every $1.00 a white man makes, a black man makes 75 cents. The wage gap is even greater among women: white women on average earn $17 per hour and black women are at a $13 per hour. When using our economic capital to buy from black-owned businesses, we help employ more black people and consequently, become a part of wealth-building for communities who have been systematically excluded from accessing equitable economic capital.

For the cost of $44 dollars every other month, subscribers receive three to five products to their doors. Each box has a specific theme for that time of the year.

“May was a brunch-themed box (there are a lot of Mother's day brunches) which included a Waffle Mix from Alaska, a Lapel Pin, Organic Honey, Fennel Seeds, Wax Melts, and a Chicken Fry Mix (what are waffles without chicken?),” says Forte.

Customers can also purchase special, one-time boxes at various price points. Products are sourced from across the globe, including from the city of Grand Rapids. Additionally, folks can find out through social media information about various black-owned business, causes, and community initiatives.

“My hope is that the Blaquebox can be a go-to source when it comes to black-owned businesses: be it discovery through knowledge or experience. We want to grow to be a trusted source,” says Sonja Forte.

To find out more about Blaquebox and how you can subscribe, visit www.blaqueboxsubscription.com.

Michelle Jokisch Polo is Rapid Growth's On The Ground Editor. To connect with Michelle, you can email her at michellejokisch@gmail.com and follow her on Facebook and Instagram.

Images courtesy of Blaquebox.
 
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