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StartUp News: UberEATS arrives in Grand Rapids


The on-demand economy may seem like the hip new trend, like startup mega giant Uber, but we have had on-demand delivery in the form of pizza delivery for decades. As a matter of fact, Columbia Pictures’ 2011 action-comedy 30 Minutes Or Less about a pizza delivery guy was actually filmed here in Grand Rapids. 

The race to instant delivery perhaps started in the pizza delivery arena, with companies offering shorter and shorter time windows from order to delivery, but it is no surprise that Uber has since entered the on-demand delivery race as well. Already present in other major markets around the country, Uber Eats competes with Postmates and DoorDash and locally with Seamless and GrubHub.

Last week UberEATS officially launched in the Greater Grand Rapids area. In a press release, Peter Forsberg, UberEATS General Manager for Michigan said “The UberEATS app allows users to order food delivery whenever they get a craving, with menus available from over 40 restaurant locations in Grand Rapids.”

Here’s how UberEATS works:
  1. Download the free standalone UberEATS app for iOS or Android
  2. Login with your Uber account
  3. Find a restaurant you know and love, and pick what you want from their menu
  4. Pay with your card on file
  5. Watch as the order is picked up and delivered to you
To celebrate the launch, first-time eaters can enter the promo code MICHIGANEATS to receive their first two deliveries free, now through December 21, 2017.

The press release adds “We will be launching in downtown Grand Rapids and surrounding neighborhoods including Grandville, Walker, East Grand Rapids and Kentwood.”

Grand Rapids has already large startups Seamless and GrubHub present, but Vox Media’s EATER reports UberEATS dominance of the delivery service market in other cities as overwhelming. Quarter over quarter, it shows users flocking to UberEATS over all other apps, and Grand Rapids may soon follow suit.
Coming back to Grand Rapids after being in a larger city can sometimes be jarring for a number of reasons, most notably the lack of late night food options and delivery. With the advent of Uber and Lyft, the next inevitable creature comfort service was going to be same-day delivery. 

From Uber’s press release:

UberEATS gives Grand Rapids more options:
  • Folks looking to eat in Grand Rapids now have access to menus from over 40 of their favorite restaurant locations, delivered seven days a week, at Uber speed including Brick & Porter, Curry Kitchen, Wealthy St Bakery, and more!
  • Restaurants in Grand Rapids can depend on the Uber delivery network to get more meals delivered to more customers, quickly and reliably
  • Drivers looking for flexible ways to earn can connect restaurants with customers–making money by making deliveries
Brick & Porter’s General Manager Elias says, “could be interesting to see really how fast these deliveries will go. We have not had any issues or complaints yet.” Grand Rapids sure is growing up, and there is no sign of slowing down. 

Who knows what will happen if Amazon decides to relocate to West Michigan for their second location. Some of us are still holding out for more all-night diners...especially downtown. One can hope!

Ken Miguel-Cipriano is Rapid Growth’s innovation and jobs editor. To reach Ken, you can email ken.miguel.cipriano@gmail.com or follow him on Twitter and Instagram.

Photo courtesy of UberEATS.
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