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Innovation & Job News

Local firm Mindscape redefines marketing through relationship building


Mindscape, a 17-year old digital marketing firm located on Grand Rapids' West Side, has been upping its game with community involvement. Offering services that educate its clients, but also engaging community members for free, Mindscape is in hot pursuit of better digital marketing for everyone.

"We're always looking for opportunities to engage the community," says CEO Pete Brand. With this in mind, Brand developed various content marketing workshops for small business owners, nonprofits, and marketing professionals who want to make the jump from traditional marketing and learn "how to navigate the digital space effectively," says Brand. Mindscape also provides training for inbound marketing strategy.

In addition to paid training, Mindscape has expanded their educational opportunities to be accessible to all. "We made the decision that we'd like to teach other people as well so we can not just help the people that are paying us," says Brand.

Two years ago, Mindscape began facilitating Lunch & Learn events, in which interested community members can visit their West Side office for a free lunch and an hour of education on a particular topic in the industry.

This fall, Brand and his cohort will embark on an exciting new project as part of their Create & Execute strategy building program. Working with Grand Valley State University and Ferris State University, Mindscape will act as the go-between for recent graduates and nonprofits seeking digital marketing talent. "We do the matchmaking," says Brand, for organizations "who typically have limited resources and capacity internally to tap into digital marketing," he adds.

Contributing half of the cost of the nonprofit's participation in the program, Mindscape assists in developing a strategic digital marketing plan for the organization while at the same time mentoring the recent grad. At the end of this experimental program, the grad will have to then present their plan in front of the nonprofit's board of directors for approval. "We want to help the nonprofit and also hep the marketing student so they can stay here," says Brand.

All of these efforts are part of Brand's desire to reach to and improve his community. From carefully crafted educational programs to fun events like National Margarita Day at the Widdicomb building, Mindscape is making strides in their mission to spread the marketing love. "It's not just about the bottom line," says Brand. "It's about rolling up your sleeves and pitching in to the community that you're a part of."
 
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