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Marketing Features

pitch

Speak to the head and the heart: Creating connections through your pitch

Small business owners may feel like pitches and pitch competitions are high-pressure, fast-paced events, only focused on new business ideas. Local entrepreneurs prove that pitch competitions actually provide individuals with funding, networking opportunities, and free exposure.

Chip LaFleur

Rapid Blog: Your privacy and our elections, now for sale

As the president and founder of LaFleur Marketing, a Grand Rapids-based digital marketing company, Chip LaFleur understands how data is gathered and used to influence individuals' behavior in advertising. Now, he is witnessing the same tools being used to manipulate voter behavior and other aspects of the United States' democratic processes. Here, he explains what that means for our country.

alvarez

RapidChat: Raul Alvarez on advocating for an equitable GR, 'coffee just because' & more

For Raul Alvarez, life and work are all about taking the time to form relationships. His "coffee, just because" groups in Grand Rapids have gathered people together under the umbrella of individuals actually getting to spend time with one another, resulting in not only strong friendships but also many community projects. With years of PR and marketing experience under his belt, this chief communicator, storyteller and synergist is changing the way our city interacts with his own GTSD Group.

Drew Coppess

UIX: Now B Corp certified, 616 Lofts is poised as force for environmental good

Walk through any 616 Lofts building and you'll notice exposed brick and other architectural elements lend an identity to the space. It's the same way the company, now B Corp certified, does business, says Director of Environmental Sustainability Drew Coppess.

Spencer Covey

UIX: Spencer Covey's Greetology adds creativity, humor to marketing

Spencer Covey is no stranger to startups. In the recent past he’s launched six businesses on his own or as a partner. Now, it’s established local companies looking for help with their growth initiatives that Covey finds himself drawn to. Matthew Russell finds out what motivates Covey to provide a unique blend of creative services to local teams.
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