Niche marketing plus innovation a key to success for Display Pack

Finding the right niche and always focusing on innovation in an extremely competitive industry has been one key to success for Grand Rapids-based manufacturer, Display Pack.

According to excerpts in the story from the Grand Rapids Business Journal,

Display Pack, a family-owned and managed manufacturing business that was launched single-handedly by Roger Hansen in a Grand Rapids garage in 1967, is an integral part of the process that puts a lot of hot consumer products on shelves across the country, from corporations such as GE, AT&T, Verizon, Sprint, T-Mobile, DeWalt Tools... the list goes on and on.

Display Pack, located on Monroe Avenue on the north side of Grand Rapids, has been growing its expertise in innovation along with its quick response time to its customers, and that apparently has everything to do with its success today.

You can read the complete story here.
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