For the first time ever, the state tourism industry is poised to promote Michigan as a winter getaway wonderland, and lawmakers are supporting the move with by adding $40 million to the tourism budget. Over that last three years, tourism has garnered nearly $3 for every advertising dollar spent.
According to excerpts from the story:
Most of us are tired of winter in Michigan, but Steve Yencich wants to see a lot more of it.
Yencich, president of the Michigan Lodging and Tourism Association, told the House Tourism, Outdoor Recreation and Natural Resources Committee that the state should add a record $40 million to its tourism budget and, for the first time, promote winter recreation.
And he wasn't alone.
On two days' notice, 53 people from the tourism industry appeared to show their support before the committee, he said.
Read the complete story here.
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