Pure Michigan campaign lures tourists to Great Lakes State

The numbers are impressive: 55,000 hits a day on the Michigan.org tourism web site, nearly two million web hits in July, and a number one ranking in the US for most visits to a tourism web site. So are the tourists visiting in person, or just online? Tourism officials say yes.

According to excerpts from the story:

LANSING — Michigan's tourism Web site set a new record for traffic in July, with 1.7 million visits for the month, or an average of 55,000 visits daily. Since April, the michigan.org Web site has also ranked first among all state tourism Web sites for the most traffic, which the Michigan Economic Development Corp. attributes to the launch of the Pure Michigan advertising campaign this spring.

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