ArtPrize returns to Grand Rapids, impacts economy, parking, web traffic and more

As ArtPrize returns to Grand Rapids for its fifth year, it transforms downtown into a giant walkable art exhibition. It also impacts the local economy, parking revenue, cell phone use, Twitter traffic, and transportation in measurable ways. 

According to the article:

The effects of ArtPrize are not to be underestimated. An economic impact study of ArtPrize 2011 determined it added $15.4 million to the local economy, attracted more than 320,000 visitors that year and created the equivalent of 200 new jobs.

Read the rest of the article here.