The Grand Rapids Business Journal reports the City of Zeeland's efforts to lure more retail businesses to its Main Street shopping district are working. While a sit-down restaurant with a liquor license, a possibility ever since residents voted in 2006 to end the near-century-long ban on the sale of liquor, remains absent, other shops have warmed to the "Feel the Zee" campaign.
According to excerpts from the story:
Feel the Zee is the name of the marketing campaign the city set up in 2007 with the help of The Image Group, a Holland marketing firm, and Abby deRoo, who was hired as city marketing director. Since the campaign began, she said, about 10 retail businesses have set up shop in the two-block business district of downtown Main Street.
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