Holland sells its neighborhoods, schools and culture on new web site to attract talent

Deborah Johnson Wood

The City of Holland has launched a new web site geared at promoting the city to people looking to relocate for jobs, college or retirement. The site, www.enjoyhollandmichigan.com is an opportunity for people to explore what Holland has to offer them, from their homes or offices and that their own pace.

"The ultimate goal is to create a one-stop shop for people who want to know what it's like to come and live in Holland, Michigan," says Joel Dye, city of Holland community development coordinator. "We are anticipating the primary users to be Realtors, who will show it to clients considering relocating, and recruiters looking to bring employees into the area."

The web site includes pages about Holland's neighborhoods and schools, its economy and jobs. Other pages tout the downtown shopping district, recreation programs throughout the city, including those at Evergreen Commons and the Holland Community Aquatic Center, and information on the city's parks and beaches.

"If you're relocating for a job in Holland and bringing a spouse, you can go to the jobs page to see what work is available for them," Dye says. "There are links to the area's largest employers, to the Chamber of Commerce, to Lakeshore Advantage and to others. Ten people who work in Holland are quoted on what they like about working in Holland."

The home page includes a promotional video of Holland originally created for another web site, www.hollandbythelake.com. The video garnered 21,000 hits and prompted local fans to urge the city to expand on it and create the new web site.

Grooters Productions created both web sites and the video.

Source: Joel Dye, city of Holland

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Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected]. Have a development news tip for Rapid Growth? Contact us at [email protected].
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