Grand Rapids Business Journal reports the Convention and Visitors Bureau has unveiled a new diversity initiative to help the Grand Rapids community become more multiculturally minded and accepting of other races and ethnicities. The bureau hopes the effort will help build a national image of Grand Rapids as a multicultural city and ultimately achieve its primary goal of filling hotel rooms.
According to excerpts from the story:
SMG, the firm that manages the convention center and arena, and the downtown hotels have joined the bureau in the effort. The Convention and Arena Authority and the Grand Rapids Area Chamber of Commerce also are involved.
Read the complete story here:
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.