| Follow Us: Facebook Twitter Youtube RSS Feed

In the News

Regional economic leaders say ArtPrize will boost economic development, tourism

Grand Rapids business and economic leaders say the recently announced ArtPrize competition brings a new edge to economic development in the city. The competition provides marketing ammunition for conventions and positions the region as a competitive market for younger, forward thinking entrepreneurs.

According to excerpts from the story:

GRAND RAPIDS - The inaugural ArtPrize competition gives a boost to regional economic development and tourism marketing efforts, according to area officials. Birgit Klohs, president and CEO of The Right Place Inc., said she markets a product called Grand Rapids and West Michigan — and ArtPrize improves that product.

"It’s a huge product improvement. It’s a repositioning in the minds of people who may not have thought of us as an arts community," Klohs told MiBiz. "To me, it’s spreading the word to a different audience about who we are, which is a huge plus for a lot of our marketing efforts."

Rick DeVos, founder of Spout.com and grandson of Amway co-founder Richard DeVos, announced ArtPrize on April 23. Artists from around the world have been invited to participate in the competition expected to award $400,000 in prize money including $250,000 for first place to the artist receiving the most public votes.

Read the complete story here.

Signup for Email Alerts
Signup for Email Alerts