Grand Rapids business and economic
leaders say the recently announced ArtPrize competition brings a new
edge to economic development in the city. The competition provides
marketing ammunition for conventions and positions the region as a
competitive market for younger, forward thinking entrepreneurs.
According to excerpts from the story:
GRAND RAPIDS - The inaugural ArtPrize
competition gives a boost to regional economic development and tourism
marketing efforts, according to area officials. Birgit Klohs, president
and CEO of The Right Place Inc., said she markets a product called
Grand Rapids and West Michigan — and ArtPrize improves that product.
a huge product improvement. It’s a repositioning in the minds of people
who may not have thought of us as an arts community," Klohs told MiBiz.
"To me, it’s spreading the word to a different audience about who we
are, which is a huge plus for a lot of our marketing efforts."
DeVos, founder of Spout.com and grandson of Amway co-founder Richard
DeVos, announced ArtPrize on April 23. Artists from around the world
have been invited to participate in the competition expected to award
$400,000 in prize money including $250,000 for first place to the
artist receiving the most public votes.
Read the complete story here.