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Wellness spa takes home $20,000 in free rent, business resources as Muskegon's 321 Go! pitch winner




With sights set on bringing new retailers to Muskegon’s growing Midtown business district, Downtown Muskegon Now’s panel of five judges selected East of Eden Wellness Spa as the winner of its 321 Go! pitch competition earlier this month, with spa owner Jodi McClain taking home a prize package worth a combined $20,000. 

Hosted at Grand Valley State University’s Muskegon Innovation Hub, the April 13 event doubled as both a Muskegon Lakeshore Chamber of Commerce "Business After Hours" event and a final round of the 321 Go! pitch competition spearheaded by Downtown Muskegon Now

“I am excited and humbled to be selected as every one of the other presenters did such a great job. Thanks to all who have taken a chance on me,” says McClain, a veteran massage therapist whose current practice at 3374 Merriam St. offers a variety of spa services, from the more traditional Swedish, deep tissue, and hot stone massages to more specialized services, such as cancer and oncology massages, trigger point therapy, and ionic foot detoxes. 

Pitching an expansion plan that would allow East of Eden Wellness Spa Center to expand its operations into a “destination wellness business,” the revamped East of Eden space will also offer floatation and dry salt therapy along with its existing menu of spa services. 

Citing a passionate and well-researched business plan alongside McClain’s years of experience as part of their decision to select East of Eden’s expansion plans to win the 321 Go! competition, the five-person judging panel also noted a lack of existing spa and wellness service options in Midtown Muskegon, seeing an opportunity to add a unique retailer to the growing corridor. 

As winner of 321 Go!, McClain must be open for business in the new Midtown retail space by June 2017 and will receive six months of free rent at 1144 Third St. courtesy of building owner Brad Martell. After that, McClain will negotiate a one-year lease with Martell, with prize conditions requiring the competition winner to continue operating in the space for at least 18 months after the initial opening. 

The prize package also includes a plethora of free business support services and resources, including everything from legal, accounting, marketing, architectural and design services to commitments by Downtown Muskegon Now, GVSU’s Muskegon Innovation Hub and the Muskegon Lakeshore Chamber of Commerce to promote and mentor the winning business/business owner.

Written by Anya Zentmeyer, Development News Editor
Images courtesy of Downtown Muskegon Now

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Downtown Muskegon’s 321 Go! utilizes pitch competition to incentivize new downtown retail
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