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Chaos to clean: new showroom in downtown Grand Rapids has hot ORGanizing options





The tried-and-true expression "a place for everything and everything in its place" has come to life in a new showroom that helps customers put the stuff of their busy lives in livable, accessible, stylish order.

ORG West Michigan
, a custom closet and home organization company, has opened a 3,200-square-foot showroom on the Windquest Building's second floor (201 Monroe Ave. NW, Grand Rapids). Homeowners, builders, architects and designers can touch, feel and try out the array of custom organization products in all 20 colors and numerous finishes and textures.

The showroom highlights solutions to a number of organizational trouble spots in homes and businesses, such as the garage, laundry area, kitchen pantry, clothes closets, craft room organization, office spaces and break rooms. Set up in vignettes, the showroom helps customers see how an entertainment system, mudroom storage or a wallbed might work in their own homes.

Children have their own area to play in while parents shop. A private design studio enables ORG's designers to help customers re-envision their living or work spaces using ORG's own 3-D design technology, ORGdesign.

"ORG brand is a do-it-for-me product," says Carl Seymour, director of ORG. "We design it, manufacture it, and install it. We'll sit with a homeowner, a builder, or a designer and determine what they need, then have our trained installers install the product in the home or office.

"The showroom build-out process was extensive," Seymour adds. "We rebuilt the entire interior with the quality of finishes that might be in a client's house. We want them to be able to envision these types of products in their own homes."

Holland-based Stow Co. manufactures ORG. The showroom is open by appointment.

Source: Carl Seymour, ORG West Michigan
Writer: Deborah Johnson Wood, Development News Editor

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