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Innovation & Job News

The sweet life: Laham family pursues the American Dream with Chocolates by Grimaldi




There’s no doubt about it: Steve and Molli Laham are living the sweet life.

Literally.

The husband and wife duo, both of whom were born and raised in Grand Rapids, not long ago had been living in Indiatlantic, Florida, a small beach town perched on Florida’s east coast, with their two sons when the idea hit: Why not return to their home state and open a family run chocolate shop?

It was an idea born from visiting their friends’ chocolate store in Florida (“where everything was amazing!” Molli exclaims), and one that came naturally to the Lahams, who had owned and operated businesses in Grand Rapids for years prior to heading south.

“We wanted to show our sons how to start a business, run a business, grow a business,” says Molli, who owned a dental lab for 15 years in Grand Rapids.

Plus, moving back to Michigan was a no-brainer for the couple, with Steve citing “the values that are so core to the Midwest and West Michigan” being a major draw for their family of four.

“We’re Grand Rapidians,” says Steve, who owned an ATV, snowmobile, personal watercraft, and boat business in Grand Rapids for 19 years before going to work for a French multinational company in a senior level capacity for a decade and a half. “When we do a tour, we say, ‘We’re smitten with the mitten.’”

So, Molli and Steve and their two sons, Nick and Zach, packed up and hit the road, returning to the place they always called home: West Michigan. In 2012, the family opened Chocolates by Grimaldi in Grand Haven, and, with everything from tours of its chocolate factory to its chocolate-covered potato chips and truffles that seem to fly off the shelves, the space has flourished. Now, four years after its inception, the chocolatier continues to do what it does best: whip up caramels, hand-rolled truffles, chocolate-covered fruits hailing from local farms, and more — plus it’s gearing up to grow the business, including offering more events in the shop that’s located in a former roller rink at 219 N. 7th Street.

“We love creating recipes for chocolate confections and sharing them with everyone who comes into our shop,” Molli says. “Seeing the smiles and contentment on our customers’ faces while they savor our chocolate creations is priceless.”

Using a 30-foot 1950s enrober (a machine that coats the candies in chocolate and, despite being more than 60 years old, looks impressively futuristic), the business frequently uses local ingredients from places like the Ferris Nut Company, Crossroads Blueberry Farm, Gordon Foods, Better Made Potato Chips, and more to create their products that they proudly describe as using no artificial ingredients, preservatives or high fructose corn syrup.

This emphasis on using local ingredients is something that the Lahams stress is celebrated by their customers.

We have so many of the same people come in on a weekly basis; I think a lot of it has to do with supporting local,” Molli says. “When you can find a place that supports the local growers, that’s something people want to support. Michigan has such amazing crops, from strawberries to blueberries to cherries; we have great ingredients that are grown locally.”

Part of this focus on local is a natural fit for the Lahams, who say building relationships with the community has been one of their ultimate priorities, which can also be seen in the way they interact with customers.

“[West Michigan’s] more relaxed pace and outdoorsy activities allows you time to be able to talk, and when that happens, you start to create relationships,” Steve says.

Already, numerous community groups from area schools and religious organizations take advantage of the space, going on the tour that the Lahams offer of the chocolate factory, and the owners say they plan on expanding how they offer the space to the public. “We’d like to do events like chocolate-making classes or wine and chocolates,” says Steve, who adds they also hope to expand by growing their gifts for sale. “If you think about the perfect gift, chocolate is pretty darn close to perfect,” he says.

No matter how the business grows, there’s one thing the Lahams say they know will remain constant: their love for chocolate.

“It’s surprising you never get tired of chocolate,” Molli laughs. “You think it will just become part of your day and not be a novelty for you, but that’s not the case. Everyone who works here enjoys coming to work because it’s a fun product.”

To learn more about Chocolates by Grimaldi, you can visit the website here or check out their Facebook page here. You can also find their products locally at their factory at 219 North 7th St. in Grand Haven, or at Crossroad Blueberry Farm and the Sweet Tooth in Rockford. Those interested in taking a tour ($4 per person) should schedule it in advance by calling 616-935-7740.
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